Fitness Model Micah LaCerte Talks With

Micah LaCerte not only has an amazing physique, he’s a genuine guy and the real deal! Find out how Micah is impacting and changing people’s lives far beyond the fitness community.

  • Hometown: Olathe, Kansas
  • Current Location: Kansas City, Missouri
  • Height: 6’0”
  • Weight: 215 lbs
  • Age: 37
  • Favorite Lift: Seated Calf Raise
  • Favorite Car: Range Rover
  • Favorite Book: Bible

Social Media

For those unfamiliar with you, can you tell us a bit about your background and how you got involved in the fitness industry?

Growing up, I was always very skinny. I graduated from high school weighing 138 lbs. I always had the dream to look like the guys I saw in fitness magazines, and I wanted to have the body of an action movie hero. My journey started at the age of 18. By the time I was 25 after years of hard work, I landed my very first fitness cover on Men’s Workout.

First cover

I started working in the industry in 2003 and since then, I have landed over 10 covers and have been featured inside over 100 magazines including my latest cover, Ironman. I was the 1st WBFF Muscle Model World Champion in 2011, and I was on the T.V. Reality Show, Manhunt hosted by Carmen Electra. In 2009 my wife Diana Chaloux LaCerte and I launched our business Hitch Fit. We have two gyms here in Kansas City and an online business where we have clients in seventy countries.

Hitch Fit Wall of Fame

Our clients have lost over 250,000 lbs! We provide them with fully customized plans for their workout and nutrition needs, and they have direct communication with us throughout the program. My passion is helping people transform their lives.

What were your biggest challenges when you first started training?

I was clueless about my training and nutrition. I recall thinking that if I worked my chest out three times a week, it would grow quicker. (Laughs) Early on, I was eating everything in sight, not understanding that nutrition played such a huge role. It took a good solid year of educating myself to understand how to do things properly. The other ‘big issue’ I had was having patience; I know a lot of new comers have this problem too! At the time, I had no concept of how long it would take to transform my body. Especially as an ectomorph, muscle takes years to grow!

Congratulations on your recent cover of Iron Man Magazine. Did you make any adjustments to your nutrition or training leading up to the photo shoot?

Thanks, and yes I did! I had taken about four years off. In 2011 I won the WBFF World Championship and soon after that I retired from the sport to fully focus on growing my business. I had a few things still left on my bucket list within the fitness world and one of them was landing the cover of Ironman. So, once I made the commitment, I was fully focused on achieving that goal. For me, photoshoots carry very little stress; the prep for it was a ton of fun and stress free. I gave myself four months and did it very slow, so that I could hold onto all of my muscle while trimming down. My training did not change much, but my nutrition did.


About four weeks before the shoot, I started manipulating my carbs. I would go for 2-3 days with lower carbs and then 1-2 with higher carbs. This helped me shed the last ‘little’ bit of fat I had. For the shoot, I flew up to Canada and shot with an amazing photographer, Jamie Watling. Soon after, I found out I had landed the cover; it was simply amazing!

How did you come up with the concept of Hitch Fit, and how has Hitch Fit evolved over time?

Hitch Fit was really created through my own experiences as a trainer and going through my own personal transformation. In the past, I had worked at multiple style gyms from ‘corporate’ gyms that focused on sales, to ‘family’ gyms that did not push personal training. I worked as a traveling trainer going from home to home each day, and finally I worked at a small private gym. Throughout those 8 years, I saw some good things and some things that I did not think were good; my wife had similar experiences. We wanted to fully focus on the client and their results rather than do what 99% of gyms do which is focusing on retaining their clients and trying to keep them forever. We also wanted to take care of our trainers, treat them good and provide them with lots of great opportunities. In 2009 we launched the online side of our business first. Hitch Fit was one of the very first online personal training systems created in the world! Later that year, we launched our first gym in Kansas City. Things have evolved in numerous ways as the business has grown. But, the one thing that has stayed consistent is the foundation of Hitch Fit which is transforming people’s lives through proper nutrition, effective workouts and a positive lifestyle. Hitch Fit is a lifestyle.


As much as we love focusing on helping people get to their goal, we want to teach them a lifestyle that will keep them in shape forever! In 2014 we opened our second gym; now we have over 20 trainers between the 2 locations.

What does your current training look like?

Currently, I am training 4-5 days per week and my style is pretty basic. I choose 4-5 key movements and do 5 sets of 8-15 reps, each set increasing weight. The last set of every exercise I drop set using all my prior weights within that exercise. For my cardio, I typically take a walk or bike ride 3-4 days per week.

Micah’s Current Routine

  • Monday: Chest
  • Tuesday: Legs/Calves
  • Wednesday: Recovery
  • Thursday: Back
  • Friday: Arms/Shoulders
  • Saturday: Recovery
  • Sunday: Recovery

What’s your favorite exercise and why?

Seated calf raise; I love doing calves! I know most people neglect them, but I think an overall balanced body means that my calves need to match my arms! (Laughs)

What’s your secret to your incredible ab development?

Nutrition; abs are made in the kitchen! Everyone has abs, you’ve just got to get lean enough to see them. I do not do a crazy amount of ab work other than for overall core strength. The way your abs are structured is mainly genetically based.


If your goal is to get abs, then get your nutrition on point and drop that body fat, so you can see them!

What does your current diet look like?

Right now, I am just maintaining. I eat roughly 3500-4000 calories between 6-8 meals. I eat very balanced; lots of protein, good healthy complex carbs and healthy fats. I drink at least 1 gallon of water per day. The only things I drink year round are water, unsweetened almond milk and unsweetened tea. I eliminate most all my sugars other than what comes from fruit and veggies. Every single meal has protein in it; my favorite protein sources are sirloin steak, lean ground beef and chicken.

Do you prep your meals and if so how long does it take you?

I do not prep in advance; I do most of my stuff meal to meal. But, when I am prepping for things, I prep 2-3 days in advance; it typically takes me a few hours to do.

Do you have a sweet tooth, and how do you handle cravings?

I crave salty foods far more than sweets, so I would take chips and salsa or French fries any day over something sweet. My favorite cheat meal is a ‘big’ steak and French fries.

What supplements could we find in your kitchen?

Hitch Fit is partnered with Magnum, so our cabinets are filled with lots of awesome supplements.

Micah’s Favorite Magnum Products:

  • Quattro Protein
  • Limitless
  • Primer
  • Big C
  • G
  • Hi-5

I notice on your Facebook page that you are down with Jesus! Tell us about that. Also are you active with a local church or involved in your community?

My faith is the most important thing in my life. My life was not always successful and happy; my early years were very humbling and the only thing that kept everything together was my faith and Jesus Christ. I just wouldn’t be here doing what I am doing without Him. My path would have been very different and not in a positive way. My wife and I are involved in many things both locally and worldwide. We sponsor a school of children in Haiti and those kids mean the world to us. We have been a part of programs like Big Brothers Big and Sisters, Operation Breakthrough, Women and Risk, Boys and Girls Club as well as feeding the homeless.

Tell us about some of the lives you are changing outside of the fitness community.

Both my wife and I spend time mentoring many people and sharing our story in hopes to inspire others. Our kids in Haiti are the ones that I hope are most impacted by us. In Haiti most children do not have the opportunity of going to school and getting an education.


Unfortunately, often they are not getting in one meal every day, and we are able to provide that for them. Our goal is to one day build an entire school for the kids there! Check out Love In Motion to find out how you can make a difference too!

What do you do to relax when you’re not working out?

I am a video game nerd! (Laughs) I have been playing video games since I was 6 years old this was when the very first Legend of Zelda came out on the first NES. I also love playing and watching sports. Go Royals and Chiefs!

Beastly Notes

Feature photo by Jason Ellis Photography.

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Beastly Blessings!



  1. A total class act! I HAVE to get with his program as soon as I can get the
    money saved up!!
    I have been following HITCHFIT forever!!! I feel GOD keeps calling me back.
    Ok GOD, I will do it…just as soon as you “show me the money” 🙂

    • Thanks for the comment, Kyle! And yes, Micah is an awesome down to earth guy. You should do it! We’d love to hear your results!


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